Truth or Dare by Madonna, Photo by Thomas Iannaccone
Have you ever longed to be (any version) of Madonna? Well, now you can. MG Icon, a venture between Iconix Brand Group Inc, Madonna and Guy Oseary are launching the Truth or Dare lifestyle brand. The Truth or Dare brand will include clothing, shoes, fragrances and handbags. The first one up, the Truth or Dare fragrance. Coty Inc is licencing the fragrance that will be a Macy's exclusive for the USA market. It will launch on March 26, 2012. The launch will happen in conjunction with the release of Madonna's new album.
The primary target customer of this floral scent is 35 - 45 years old. The Eau de Toilette will retail for $55 (50ml size) and $68 (75ml size).
I'll be sure to report any new information I get on the brand. One thing is for certain though, Madonna will not be taking a "Holiday" soon...
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